Agenda

One24 Mainstage Presentation

One24 Mainstage Presentation

3:00 PM – 4:30 PM

 
NBCUniversal has led with innovation from its early days in radio, to broadcast, and streaming – and continues to lead with innovation as it reintroduces television advertising of today. NBCUniversal is bringing television into the performance marketing future where viewers can experience a new kind of storytelling – one that is curated, interactive, and inclusive – and where marketers can launch, build, and grow their businesses across any screen at scale. 

Speakers:
  • Garcelle Beauvais, Award Winning Actress & Producer
  • NBCUniversal – Kelly Campbell, President, Peacock & DTC
  • Saturday Night Live – Mikey Day, Cast Member
  • NBCUniversal – Josh Feldman, Global Chief Marketing Officer, Advertising & Partnerships
  • NBCUniversal – John Jelley, SVP, Product & User Experience Global Streaming, Peacock
  • NBCUniversal – Karen Kovacs – Preisdent, Client Partnerships & National Offices, Advertising & Partnerships
  • NBCUniversal – John Lee, Chief Data Officer, Advertising & Partnerships
  • NBCUniversal – Alison Levin, President, Advertising & Partnerships
  • NBCUniversal – Mark Marshall, Chairman, Global Advertising & Partnerships
  • NBCUniversal – Ryan McConville, EVP, Advertising Platforms & Operations
  • Wayfair – Paul Toms, CMO
  • Toyota – Angie White, Senior Manager, Media North America

Breakout Sessions

Breakout Sessions

5:00 PM – 5:45 PM

The Power of First Party Data and AI in a Cookie-less World

Long discussed and delayed, the demise of the 3rd party cookie and the introduction of new privacy technologies present a unique opportunity to reimagine how the advertising industry uses data to deliver the right message to the right consumer at the right time. In this breakout session, hear from NBCUniversal and its partners about how first party identity and data, along with the new possibilities being opened by AI, is the future of audience-powered, high performance media.

Moderator: 
  •  NBCUniversal – John Lee, Chief Data Officer 
Panelists: 
  • The Hershey Company – Vinny Rinaldi, Head of Media & Analytics 
  • The Trade Desk – Jed Dederick, Chief Revenue Officer  
  • Salesforce – Marty Kihn, SVP, Strategy, Salesforce Marketing Cloud 
  • OMG – Megan Pagliuca, Chief Activation Officer 

Beyond the Cart: Mastering Ad ROI with Retail Data and Streaming Strategies

Join NBCUniversal to learn how advertisers are combining the power of retail data with premium streaming video to improve business outcomes for advertisers. Discover how NBCUniversal is enabling shopper data through the latest technology advancements in clean rooms, programmatic deals, and commerce-enabled ad formats.

Moderators: 

  • NBCUniversal – Alison Levin, President, Advertising & Partnerships
  • NBCUniversal – Ryan McConville, EVP, Advertising Platforms & Operations
Panelists: 
  • Instacart – Tim Castelli, Vice President of Global Advertising Sales
  • Flowcode – Tim Armstrong, Founder & CEO
  • Adobe – Ryan Fleisch, Head of Product Marketing for Adobe Real -Time CDP and Audience Manager
  • dentsu –  Brian Monahan, Global Client President & Head of Retail Media Solutions

The Next Generation of Marketing Partnerships

In an increasingly crowded media landscape, NBCUniversal is setting itself apart through its data-driven approach to strategic partnerships and by building memorable brand activations with like-minded partners that break through and drive engagement.
 
Moderator: 
  •  NBCUniversal – Josh Feldman, Global Chief Marketing Officer, Advertising & Partnerships
Panelists: 
  • The Wendy's Company – James (Jimmy) Bennett, Global Brand Engagement
  • Delta – Emmakate Young, Managing Director, Brand Marketing and Global Sponsorships
  • Citi – Mike Venables, Head of Media

Reception

Reception

6:00 PM – 8:00 PM

Join us to continue the conversation over cocktails and hors d'oeuvres.

FAQ

There will not be a virtual option. Select content will be available after the event on demand.